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MUSIC / VIDEOS

OUR STORY

OUR STORY

Deen Squad are an influential Muslim duo from Ottawa, Canada. Together they combine the raw essence of the urban hip-hop genre with core tenets of spirituality and values in the effort to rouse appreciation of the contemporary Muslim identity in today's youth. Karter Zaher and Jae Deen, (Born on Feb 17th, 1992 and Sept 23rd, 1994) met in a class at Carleton University; where they began recording "Unique rap videos" for fun using their mobile phones. These clips started gaining an overwhelming exposure, which started the cultivation of an international niche fan base. Since the clips were posted online, they attracted the attention of their current Manager, Sami Abboud. As a team, they have generated millions of views on their creatively eccentric, high quality videos and sound, attracting Muslims to join the ever-growing fan base. Deen Squad trended worldwide with the hashtag #MuslimsAreNotTerrorist on November 14th 2015 with their popular song “Muslim Man”, based on breaking the stereotypes with being Muslim in the contemporary world. Deen Squad started off by reinventing mainstream music, while giving it a faith based twist; providing meaningful content for the youth to listen to. Their videos have caught the attention of news outlets such as CNN, BBC, CBC, Huffington Post, Al Arabiya and MBC1, along with hundreds of articles which have been written about them, notably the front page of FADER. Currently, they are an Independent Label and have over 100,000,000 views collectively on their videos. In addition to their three popular mixtapes, Deen Squad released their debut 5 track EP called “Fajr” on 6th March 2017. Consisting of the hit single called “ Cover Girl” which involved 52 influential Hijabi icons from 17 different countries and ethnicities. The “Fajr” EP peaked at #24 on Amazon Top Sellers in the Soul category. Also, #180 in Top Selling Hip Hop Albums on Google Play. They became the first Muslim rap artists to reach the Top 100 Charts without any distribution or major label support. Deen Squad have become the first rap duo to coin the phrase “Halal HipHop”. Their videos have reached over 170 million people worldwide on all social media platforms. Together, their Facebook pages have a total of 1.6 Million followers; primarily originating from the Middle East. Their YouTube has generated over 30 million views internationally.

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